For Entrepreneurs

Looking for investment? Read this first.

  • Honey R Capital was founded in 2012.
  • Our Mission: To help entrepreneurs do what they do best - build. Every member of the Honey R team is an entrepreneur. We understand the daily challenges of building a business from zero to millions - and hundreds of millions - in value.

Investment Criteria

  • We look for thoroughbreds that can generate strong, cash flowing businesses over the long term. We do not look for businesses that change the world - the "unicorns.” We invest in entrepreneurs building real, profitable businesses - not great fundraisers.
  • We Like:
    • Niche business that solves a customer problem in industries we understand. (Ideally, we're customers as well.)
    • Management teams that we trust and can achieve rapid sales growth.
    • Businesses that can create a sustainable competitive advantage.
  • Our investments range from $100,000 to $1,000,000. We are geographically flexible and have investments in North America and Europe.

What We Bring to You

  • Capital is everywhere. Here’s why you want to deal with Honey R Capital.
  • Long-Term Investors: We do not have a fund with a termination date. You can run your business with no pressure to have an exit. We just want you to build a great business.
  • Sales Experts: Sales are the lifeblood of a business. We’re damn good at helping our businesses grow their sales, either through introductions to customers, business development or crafting a perfect sales pitch.
  • Network: It’s both broad and deep, and spans over 70 countries.
  • We’re fun: Our company is named after a James Bond character. Bonus points if you know who it is. And all the partners are characters in their own right.

Some Other Things

  • We like more information upfront, rather than less. Send us your presentation, how much you're raising, your financials, how you found us.  If it’s interesting, we’ll ask for more, if not, we’ll tell you that too.
  • Investment structure for us is extraordinarily important. A consumer product company with a viral app valuation? Deal breaker.
  • We don’t sign NDAs.
    • We’re not going to steal information or share it outside our team. We’re not flexible on that one. If there’s something you can’t share, then don’t send it over.
    • We look at multiple opportunities in the same industry or with similar business models every day.
    • The only exceptions: 1) M&A transactions. 2) A public company requests it.
  • We don’t invest in apps. Nor businesses that will never be profitable.
  • We do not invest in other funds, however, we would be happy to be co-investors on a deal-by-deal basis.
  • Your company must be generating revenue in excess of $10,000 / month.
  • Tell us who your competitors are. And why you will crush them.
  • We like to invest in businesses where we are customers.

Got it? Now contact us.

Shawn Leamon

sleamon [at]